Business Owners and CEOsleadershipTips for Entrepreneurs

How do you reinforce your Core Values?

By March 15, 2011 4 Comments

In the EOS business management system, THE SPEECH is a discussion of the Core Values which describe what it means to be one of the “right people” for our client companies. It names the values. It explains the values. It tells stories about actual employees living the values and past employees who violated the values. It celebrates the values and makes it clear that the company is very serious about these values.

We ask the leadership teams of our EOS clients to create THE SPEECH for all to use to reinforce the Core Values with their existing or future employees.

In the case of existing employees we remind our clients to use THE SPEECH often since as human beings we need to hear something seven times before we hear it the first time.

For potential employees we urge the leadership team to use THE SPEECH during the interviewing process so that the candidate can decide, before joining the company, whether he or she shares the company’s values.

If you are not a great communicator or, like all of us, you can always improve your public speaking, here is an 18 minute TEDx East video of Nancy Duarte, entitled “That Resonates with me!” In it she describes the characteristics of great speech makers.

If you can’t see the video below, click here to find it on YouTube. Thanks to Beth Harte and Valeria Maltoni for discovering this video first.

Join the discussion 4 Comments

  • Mike Willard says:

    Fantastic video. Captivating and compelling description on how to construct a winning speech and change the world. I almost did not watch this because of the length, it was well worth it. Thanks for sharing.

  • Ed Callahan says:

    TED speeches are always a maximum of 18 minutes. So far, all I have watched have been worth it. Like this one, they have been referrals. Thank goodness their are people who look through them originally and help us all out. 🙂

  • Beth Harte says:


    I am a big fan of Nancy Duarte. Her books Slide:ology and Resonate should be on any professional’s bookshelf. Well, as long as they read them first! 😉

    It’s not just about having pretty slides… it’s about connecting by having an “audience-centric” mindset and resonating with them from their perspective.

    That outside-in perspective gives people more power than they know.

    Beth Harte

  • Ed Callahan says:

    I agree that reading is an important part of your bookshelf Beth:) Thanks for the comment.

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