Focus, focus, focus. There is no better advice for an entrepreneurial business. Even when things are really clicking for an organization, Jim Collins says, in Good to Great, you are more likely to die of indigestion of too many opportunities than you are of starvation of not enough of them.

In our sessions with companies we are helping to implement EOS, the Entrepreneurial Operating System, we relate a story Al Ries tells in his book Focus: The Future of Your Company Depends On It. Al points out that the sun showers the earth with billions of kilowatts of energy every day and in the worst case you might get a sunburn. A laser beam uses just a few kilowatts of energy, focused in a direction and it can cut through steel and diamonds. That is the power of focus. Remember, you don’t have billions of kilowatts. You only have a few and to the degree you can get everyone focused in one direction you will accomplish amazing things.

Meet John Nese, the proprietor of Galeco’s Soda Pop Stop in Los Angeles. He epitomizes focus. We should all behave like John. A great character with great focus. He is obsessed with soda pop.

By the way, there is a YouTube channel by Chow on Obsessives. Here you can learn about 18 other food obsessed people like John Nese on it.

If you can’t see the video below, you can find it here on YouTube.


PS: This is an updated version of a blog I published on November 17, 2009.

The featured image is from the collection of Bart Everson.

Next Steps:

To learn more about the use of Focus in the EOS process, purchase Traction: Get a Grip On Your Business by Gino Wickman here. Gino goes into detail about this on Pages 46-52.

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