Have you experimented yet with the new applications on LinkedIn? You can find them by clicking on the Applications hot link in the personal navigation tool bar on the left side of any screen.
There are ten applications as of this date and they are all using the Open Social API which Google started and LinkedIn supports.
I have dabbled in several so far:
1. WordPress – which allows me to sync my WordPress blog posts with my LinkedIn profile,
2. Reading List by Amazon – which allows me to tell viewers of my profile what I am reading or have read. Find out what you should be reading by following updates from your connections, people in your field, or other LinkedIn members of professional interest to you.
3. TripIt – which allow you to see where your LinkedIn network is traveling and when you will be in the same city as your colleagues. Share your upcoming trips, current location, and travel stats with your network.
4. Company Buzz – which combines the Search Twitter site within your profile. This is the simplest way to tap into the one of the hottest tools in social media currently. It is useful independent of whether you are a Twitter user or not. I commented on Twitter in an earlier post, including reference to materials which can help you learn more about it if you are inclined.
Company Buzz, once you choose to use it in LinkedIn, defaults to searching the Twitter stream for all mentions of every company you have listed in your profile. Since you may not care about companies you worked for years ago LinkedIn wisely allows you delete those companies as search terms.
But what makes it really useful for sales people, consultants, job seekers, researchers et al is that you can add in your own terms. These terms are not limited to company names; you can put in any words you are curious about and about which you want to learn what others are saying.
Beth Harte writes a blog, called The Harte of Marketing, which addresses the question of whether and how to use social media as part of your company’s marketing strategy.
I think about Company Buzz/Twitter’s value from a sales point of view. How does using Twitter in LinkedIn improve my ability to sell?
It is one more tool you can use to gain insight into the successes and failures, wins and losses and opportunities and challenges of your clients, your prospective clients or a company at which you are thinking about applying to work.
Or you gain nothing at all if no one is tweeting about them in the twitterverse. but increasingly there are tweets about just about everything.
Motrin is the latest example of a company who learned about the power of social media in general and Twitter specifically. If you didn’t see it – Motrin created an ad now known as the Motrin Mom Babywearing Ad. Here is just one nine minute video showing all the scathing Twitter comments against this ad. Motrin has responded fairly quickly, publishing an apology on their website and advising their customers that they have been heard.
Try Company Buzz, I think you will be intrigued by the possibilities.
By the way, my twitter handle is edcallahan