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LinkedIn Groups are better than ever

By July 13, 2010 3 Comments

In the first week in July LinkedIn rolled out many new features for the professional groups you belong to in LinkedIn, making them even more useful than before.

Professional Groups were valuable to begin with for two reasons. 1st: They automatically give you the right to send free direct messages, not InMails, to any group member. 2nd: All group members are automatically included as input to any search you make of your own network in LinkedIn. In my humble opinion, this is a far better way to extend your LinkedIn reach compared to becoming a link monger and connecting with anyone who will have you. LinkedIn advocates against the latter method since it is anathema to the trust factor which makes LinkedIn so important to business networking. I’ll get off my soap box now:)

Key new features include great, non-sequential, navigation tools for the discussions in the group. This is very valuable in large, active groups.

Are you using Groups in LinkedIn? Have you discovered any creative ways you’d care to share in a comment?

If you can’t see the video below, you can find it here on YouTube.

Join the discussion 3 Comments

  • Caroline says:

    While I agree that the new mailing and search features of LinkedIn group pages are useful, I cringe every time I visit my group’s homepage. I can’t stand the new RSS marquee, punctuated by ugly orange RSS icons that cannot be changed. I think LinkedIn as a whole has a strange user interface, and this addition adds to the strangeness of this social network.

    I do think that it is very helpful to be able to search group and direct message members– after all, we are in the same group for a reason!

  • Ed Callahan says:

    Caroline – I agree with you. I don’t like the group interface now. Those large, orange RSS icons are ugly:). I am ok with the rest of LinkedIn’s user interface, but this one, not so much. Thanks for your comment.

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