In the first week in July LinkedIn rolled out many new features for the professional groups you belong to in LinkedIn, making them even more useful than before.
Professional Groups were valuable to begin with for two reasons. 1st: They automatically give you the right to send free direct messages, not InMails, to any group member. 2nd: All group members are automatically included as input to any search you make of your own network in LinkedIn. In my humble opinion, this is a far better way to extend your LinkedIn reach compared to becoming a link monger and connecting with anyone who will have you. LinkedIn advocates against the latter method since it is anathema to the trust factor which makes LinkedIn so important to business networking. I’ll get off my soap box now:)
Key new features include great, non-sequential, navigation tools for the discussions in the group. This is very valuable in large, active groups.
Are you using Groups in LinkedIn? Have you discovered any creative ways you’d care to share in a comment?
If you can’t see the video below, you can find it here on YouTube.