General observations

Value: A Companion of Pricing

By July 12, 2011 No Comments

Last week I wrote about Eduardo Porter’s book: The Price of Everything.

Here is a companion piece. This video is an interesting and humorous TEDTalk on “intangible value” from 2009 by Rory Sutherland, a principal at the advertising firm Ogilvy.

All TedTalks are about 18 minutes in length.

If you can’t see the video below, you can view it here.

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