Business Owners and CEOsTips for Entrepreneurs

Visionary or Integrator – which are you?

By March 20, 2012 2 Comments
Visionary often is the person who conceived the company, who had the original great idea and who continues to have ideas about how to expand the business and make it all he ever conceived it would be. Visionaries often focus on the big picture, culture, client relationships. An Integrator is the person who thrives on creating order out of chaos. She is the person who is naturally suited to setting priorities, solving conflicts, removing obstacles, getting the company from point A to point B. Its not that the Visionary couldn’t do what the Integrator does; he would just get bored and be working far harder than necessary.


One of my EOS clients finds themselves in a very common situation in this regard. The founder is by type a Visionary and by fiscal constraint finds herself not able to hire an Integrator. Does this sound familiar? What to do?

The company has to live with this situation until they can afford to change it. So the leadership team in that company has created both seats on their Accountability Chart – Visionary and Integrator. The founder is in both seats. The advantage is that is that they very carefully defined the roles and responsibilities for each seat so that when the company can afford to hire a true Integrator it will be clear to the founder what her role as the Visionary will be from that point forward. It will also be a very useful recruiting tool, spelling out very clearly what the expectations are for the person who will be hired to fill the Integrator seat.

Maybe more founders would be stay on in their companies if they were actually doing the things that they are great at and love doing to do and not those tasks which they can do but don’t like doing? Strong Visionaries should hire strong Integrators.

Would this be helpful in your company?

Graphic: EOS Worldwide

Join the discussion 2 Comments

  • edcallahan says:

    Yanny: I am glad you enjoyed the article. The distinctions between Visionaries and Integrators is not in experience, but rather in personality type. They each have unique abilities. They each are naturally suited to one seat or the other. If you want more information – read

      Unique Ability – Creating the Life You Want

    by Catherine Nomura and Julia Waller. As to how it works inside companies, Read

      Traction: Get A Grip On Your Business

    by Gino Wickman.

  • Yanny Tano says:

    Thank you Ed. I will.

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