EOS teaches companies how to discover their Core Values – that which sets them apart from other companies. Staying true to your core values, even when it hurts, is what creates the environment which attracts people for whom those values resonate and repulses people for whom they don’t. We also ask the leadership team to create THE SPEECH which will be used when hiring people and when assessing their fitness for the company. This speech does more than just list the values. It paints a picture of what these values mean in every day life at the company. The speech uses stories, analogies, examples,- anything that helps the employee visualize what is expected of them.
Here is a short video by an Australian software company, Atlassian, explaining their values. If you can’t see the video below, you can find it here on YouTube.