Consulting Tips

How to sell your product or service in China

By January 23, 2009 No Comments

I belong to a great consulting network – Midatlantic Consultants Network (MACN).

James Chan is a long time member of MACN and runs a consulting practice called “Asia Marketing and Management“.

He gave a talk on December 9, 2008 at the Federal Reserve Bank of Philadelphia at which he first coined the acronym, “The C.H.I.N.A. Formula” to guide companies that want to export American-made products and services to China. Here is the link for the 7-minute video.

If you are thinking about selling in China it will be seven well spent minutes. If you would like an introduction to James, please feel free to ask me to make one via LinkedIn.

And while I am promoting James’ consulting practice I would be remiss not to mention his book on consulting in general,- Spare Room Tycoon. A great read for anyone who is considering becoming a consultant or whose consulting practice hasn’t quite reached their desired level of success.

Go close some business,

Ed